When it comes to online marketing, effective use of keywords is crucial to the success of any campaign. However, choosing the right keywords can be a time-consuming and often expensive process. Fortunately, there are several free keyword research tools available that can help you to identify the keywords that will help your website rank higher in search engine results and drive traffic to your site.
Here, we
will explore some of the most popular free keyword research tools
available, and we'll explain how to use them effectively to discover the
keywords relevant to your business.
1. Google Keyword Planner
Google Keyword Planner is a free tool provided by Google for AdWords users.
Although it was originally designed for paid search campaigns, the tool
is also an effective free keyword research tool. You can access the
keyword planner by signing up for a free account with Google AdWords,
then selecting "Keyword Planner" from the menu.
Once
you're in the Keyword Planner tool, you can enter a keyword related to
your business. The tool will then provide you with a list of related
keywords along with data on average monthly search volume and
competition.
2. Ubersuggest
Ubersuggest
by Neil Patel is another free keyword research tool that offers users a
wealth of data about any keyword. It allows users to see what keywords
their competitors are ranking for, as well as search volume and
competition data for those keywords. Ubersuggest is ideal for both
national and international businesses alike, and can help users uncover
high-ranking keywords that they might otherwise overlook.
3. SEMrush
SEMrush
is a paid tool, but it does offer a free trial period that is ideal for
users just starting out with keyword research. SEMrush provides users
with detailed information about both the organic search and paid search
traffic for any particular keyword. They can also view information on
competition and find the best keywords that their competitors are using.
4. Keyword Tool
As
the name suggests, the Keyword Tool is focused specifically on keyword
research. The free version of the tool provides users with suggested
keywords based on the input provided by the user. It generates a list of
related long-tail phrases that can help drive users to a website. The
tool also provides data on average monthly search volume and
competition.
5. Google Trends
Google Trends is a free tool that provides insights into the popularity of
certain keywords over time. Users can view changes in search volume and
identify trending keywords that can be used to drive traffic to their
website. Google Trends also provides users with insights into related
topics and queries related to the entered keyword. It's an ideal tool
for businesses looking to stay ahead of the curve and identify emerging
trends.
The benefits of
using free keyword research tool cannot be underestimated. These tools
empower businesses to identify and target keywords that will help their
websites rank higher, drive traffic to their site, and ultimately
increase revenue. So if you're looking to get ahead in online marketing,
be sure to give one or more of these tools a try.